Elon Musk Threatens “Thermonuclear Name & Shame” For Advertisers Leaving Twitter Due To Pressure From Liberal Groups
Elon Musk revealed that Twitter is seeing a massive drop in revenue due to advertisers leaving.
He said that activist groups have pressured advertisers — despite the fact nothing has yet changed with Twitter’s content policies.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
A former clerk for Justice Gorsuch, Mike Davis, called on Elon to publicly name these advertisers so they could boycott them.
You have nearly 114,000,000 Twitter followers.
Name and shame the advertisers who are succumbing to the advertiser boycotts.
So we can counter-boycott them.
And get your $8 monthly subscription going asap.
So we can start to makeup for lost revenue now. https://t.co/0IAKTnXTes
— Mike Davis (@mrddmia) November 4, 2022
Elon responded by promising to “name & shame” advertisers fleeing due to pressure from activist groups.
A thermonuclear name & shame is exactly what will happen if this continues.
Twitter has lost multiple big-name advertisers. Pfizer, General Mills, and Volkswagen AG’s Audi are a few of those who pulled their ads.
General Mills is the latest to join a growing group of companies halting advertising on Twitter after the social media platform was acquired by billionaire Elon Musk for $44bn.
The Wall Street Journal reported on Thursday that Pfizer had also suspended advertising spending at Twitter. The pharmaceutical company did not immediately respond to request for comment.
The growing exodus of advertisers comes amid concerns Musk will scale back misinformation and security protections on the platform. As civil rights groups call potential moderation issues into question, companies are considering whether staying on Twitter might tarnish their brands.
More company names are leaking:
If you are boycotting Twitter over @ElonMusk‘s respect for free speech, I’m done with your company.
If you cannot respect my Constitutional rights, I cannot respect your company. It’s that simple.
— Kyle Becker (@kylenabecker) November 4, 2022
The Liberal-industrial complex is starting a fight with Elon!